02.OFF LINE BRUNCH
Visual Identity Design
The design project is a visual identity for a futuristic yet vintage-inspired brunch restaurant named "Off Line". The concept of the restaurant is to encourage patrons to disconnect from technology and enjoy their time alone or with friends in a relaxing and enjoyable atmosphere. The decor of the restaurant is inspired by the Memphis style, which is reflected in the design elements of the visual identity.
The logo is a standout feature of the design, featuring a shape that represents a switch, symbolizing the act of disconnecting from technology. The design of the logo is clean and modern, capturing the unique vibe of the restaurant. The primary color used in the design is a soothing grey-blue, adding to the overall atmosphere of calm and relaxation.
The visual identity also includes illustrations and patterns inspired by the interior design of the restaurant, including the shape of the bar and the three geometric shapes carved on the wall outside. These design elements reinforce the connection between the restaurant's decor and branding, creating a cohesive and memorable experience for customers.
The visual identity design for Off Line brunch restaurant is a representation of the restaurant's concept, combining a futuristic aesthetic with a vintage touch, and promoting a message of disconnecting from technology and enjoying a relaxing meal.
The logo is a standout feature of the design, featuring a shape that represents a switch, symbolizing the act of disconnecting from technology. The design of the logo is clean and modern, capturing the unique vibe of the restaurant. The primary color used in the design is a soothing grey-blue, adding to the overall atmosphere of calm and relaxation.
The visual identity also includes illustrations and patterns inspired by the interior design of the restaurant, including the shape of the bar and the three geometric shapes carved on the wall outside. These design elements reinforce the connection between the restaurant's decor and branding, creating a cohesive and memorable experience for customers.
The visual identity design for Off Line brunch restaurant is a representation of the restaurant's concept, combining a futuristic aesthetic with a vintage touch, and promoting a message of disconnecting from technology and enjoying a relaxing meal.